Google Blogoscoped citing Jason McCabe Calacanis at a discussion in front of a crowd interested in Facebook issues.

<<Social networking is second only to chat rooms as being the lowest CPM, the worst place to advertise… that’s not gonna change. And the reason for that – and this has nothing to do with Facebook, MySpace has the same problems – the reason is the content of your friends and family is more compelling than any advertisement will be.

This is why the comments in the last panel were so foolish about it being so competitive to Google, because Google has the greatest advertising in the history of media ever created… which is search advertising. When you type a word into the box, we know what you’re looking for.

When you’re on Facebook, we know you’re looking to meet a girl or a guy, or talk to your friends or your family. It’s a terrible platform to advertise, it always will be. It will always be low CPM, but high page views that make it up in volume. It’s a terrible, terrible way to make money.>>

So true!

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well, I prefer my (real) life.

It was like Steve Jobs went to the toilete and while there someone in the blogosphere posted the news that IPhone would be delayed several months. After Steve is back he exclaims: “Oh my! Where are the $ 4 billion in market capitalization that were just here a second ago?!?!”.

Reported today by Techcrunch. Now “volatility” has gained a whole new meaning.

Random browsing

May 6, 2007

What if someone sent 100 letters to big companies that sell us stuff everyday asking for freebies? Tom Locke did just that in his $39 experiment. The details are here. And by the way, Tom is member of the <<Are you as bored as I am?>> network.

(*)

From France yet another clone from Google Customized Page, now IGoogle (see also Netvibes, Pageflakes etc) . According to blog Techcrunch, Bubbletop is owned by Orange (a french mobile carrier) but it is being developed in San Francisco. Bubbletop, bubble? Well…

Mysterious Powerset

May 4, 2007

Infoworld has a 9 minute video with Powerset CEO Erik Knorr and their mysterious technology of natural language search. I was not impressed. Not yet.

We are smarter than me

March 22, 2007

Wharton suprised me in its current issue of Knowledge@Wharton newsletter. Signaling that Consumer Generated Media has hit mainstream, they launched a crowdsourcing project to write a business book.

In their words:

The project, tentatively called We Are Smarter Than Me, is an experiment to see whether a large community of business people can jointly author a book of the same name.”

Later in this fall the book will be published by Pearson. Checking out their site I found out that they have already 3306 subscribers. I registered to investigate further and here what I found:

They are using a Wiki to edit the book, which I think it is pretty straightforward for most or all of the community members. You can also discuss the issues around the book on a forum as well.

Wrapping the whole initiative was the Community 2.0 Conference that was held last week, on March 12. They say they will be holding skypeconferences and all sorts of face-to-face interaction during the process.

Finally the site offers a tool to network with other people, but at this time the interface looks more like a set of discussion groups rather than a Linkedin-like tool.

All in all, I think we are going to see a lot more of this happening. Since Wharton is one of the big brands in business in the US it kinds of push the others to follow the lead.

Joost is taking off

February 27, 2007

New York Times has an article about Joost, the new venture from the Skype golden boys. They just signed with Viacom that owns MTV, Comedy Central and VH1 among other properties. Things are getting hot down in Luxembourg where they set up headquarters.

No I don´t want to be cool and I am not buying the Netvibes hype. Even if they´ve got an article in the Economist and another in Wired. Why? Two simple arguments:

First, Google and Yahoo have already jumped into this space. Netvibes and other similar sites should have locked a bigger user base long before these 800-pound gorillas realized that there were eyeballs in this direction.

Second, what is Netvibes business model? Adsense revenue? Think again: each user does not come free, there are costs in bandwidth and storage space. These resources in big quantities cost a lot of money. So I wonder if the equation adsense money minus bandwidth and storage costs yields a positive value.

I am not saying that Mr. Krim (the french CEO of Netvibes) will fail. He may be lucky enough to sell his nice hyped site to one of the top portals, just like youtube did. It surely will pay off. The other option is to fade in the bubble 2.0.