Google “product placement” in Woody Allen´s new movie

November 17, 2006

Scoop is the new movie from new yorker director Woody Allen. Scarlett Johansson plays the role of a clumsy journalism student that investigates a lead for a serial killer. After hearing the name of the suspect, she tells Woody Allen that plays a magician in the film: “I googled him!”. Moments before we had seen her at her home computer and the big Google logo takes over the screen.

From a strict marketing point of view,I think it´s clever to place addvertisement on a Woody Allen´s movie, his audience is known as clever and definetly influential. And it must be much cheaper (and perhaps even more effective) than having it in Mission Impossible or Spiderman.

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Talking about product placement, I think last year Disney really exagerated: Knowldege@Wharton reports that they offered church pastors prizes if they mentioned Disney’s film “The Chronicles of Narnia” in their sermons. Oh boy.


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