In America on his crusade against God

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Bad, bad Microsoft

November 25, 2006

Meanwhile in Redmond Xbox new video download feature for the U.S. only came to a halt. What is the problem with all those gigantic corporations? Do they go brainless after 1,000 employees ? Let us all pray that this does not happen to Google, but I suppose it is kind of unavoidable.

Scoop is the new movie from new yorker director Woody Allen. Scarlett Johansson plays the role of a clumsy journalism student that investigates a lead for a serial killer. After hearing the name of the suspect, she tells Woody Allen that plays a magician in the film: “I googled him!”. Moments before we had seen her at her home computer and the big Google logo takes over the screen.

From a strict marketing point of view,I think it´s clever to place addvertisement on a Woody Allen´s movie, his audience is known as clever and definetly influential. And it must be much cheaper (and perhaps even more effective) than having it in Mission Impossible or Spiderman.

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Talking about product placement, I think last year Disney really exagerated: Knowldege@Wharton reports that they offered church pastors prizes if they mentioned Disney’s film “The Chronicles of Narnia” in their sermons. Oh boy.

It´s already taking over the headlines: Amazon CEO Jeff Bezos new baby is up and running. Amazon Mechanical Turk link companies and people willing to work in small tasks such as podcasts transcription, image classification for web sites, translation and more. To use a very 1990´s term: they are infomediaries, they centralize and mediate demand and offerings of jobs and skills.

Perhaps it was time to release something like that. With broadband skyrocketing, tens of millions of internet users in the US and the rest of the world, the web seems to be ready for new new things like the dreamers of the first boom expected to happen last century.

For now the site has not much content, only a few podcast transcriptions offerings and translation jobs. Just try to search for anything related to programming language Java (a very obvious candidate for this kind of service), same happens with Microsoft, Oracle, IBM and less known Eclipse: no results. Only to remain in the IT field.

However this is Amazon folks. So you´d better watch it carefully. This thing can be a bust. But this thing can be just the next great thing, and not for Amazon alone. As copycats appear and get this meme running even faster, who knows what is going to happen to all the untapped talent that are spread all over to world waiting to be found?

ps: They should not be afraid of showing the Turk in their Amazon.com parent site… but as everything else these days, they´re still in beta. Yawn.